After countless hours of work you finally finished your amazing WP7 app. The first thing you think of now is getting the application out on the marketplace as soon as possible. Unfortunately many developers still waste the potential of their application by not taking time to carefully think about how users are going to find and use their application. Taking a little extra time to think about marketing will pay off in the end. The whole process of getting your app published is quite straightforward, but in this post I will cover some of the things I came across that you might want to consider. This is one out of a series of follow-up posts to my session at the Dutch DevDays.

Last Friday I presented a session at the Dutch Microsoft DevDays in the Hague. It was a tips & tricks session about earning money with Windows Phone 7 apps in which I covered everything except the app development itself. Subjects covered included the marketplace submission process, trial & marketplace tasks, advertising, reports & feedback and runtime intelligence. The goal was to provide a high-level overview of the different aspects of making money with WP7 applications to motivate all developers to spend just a little more time thinking about marketing their app. My session has been recorded and will be published on Channel9 later this week, it was presented in Dutch and therefore probably irrelevant to most of the world 😉

I will publish some in-depth blogposts covering marketplace submission, trial mode, marketplace tasks, advertising, reports & feedback and runtime intelligence during this and next week. I blogged about implementing trial mode back in December, but I will also publish a new and improved post on this subject. This years DevDays have been yet another great experience and I want to thank everyone for making it happen, especially Arie Leeuwesteijn and Matthijs Hoekstra. It has been great catching up with the Dutch WP7 community and other speakers. See you all next year!